Essay

Child of Technology: Jillian Mayer’s Multimedia Identity Games

by Annie Hollingsworth (Originally published as the cover story in the September/October 2011 issue of Art Papers Magazine.)

Jillian Mayer, a young artist born and raised in Miami, tells the story of a recent trip to Buenos Aires. She was displaying her collection of Simpsons finger puppets—crudely-knit interpretations of the characters sold around the world—which her Argentinian friend recognized immediately: “Oh, I love Los Simpsons, I grew up with them, they’re a part of my family!” Mayer says the same thing. In a nature-culture substitution, she claims to have grown up in the company of an animated family. She also credits Full House, Family Matters, and Beverly Hills 90210 with major life lessons.

The identities of many young people were formed around the two-dimensional ethics and fictional family dynamics delivered nightly during prime time. Often, television characters were more influential than real-life role models. It was a different era, before the Internet, when characters and plot turns were a collective point of reference. Kids who weren’t allowed to watch TV were, for better or worse, disconnected from the mainstream. Since then, technological revolutions have drastically altered the relationship between individuals and the media they consume. Yet, sitcom logic continues to surface as once-voracious TV fans become cultural producers themselves. As an artist, Mayer is both a fan and a critic of television, indebted to the golden age of the sitcom and charting ahead into the still open-ended structure of the Internet.

Recently, Mayer has made a sudden and unconventional entrance into the international art world and the public eye—appropriately, on YouTube. In the summer of 2010, the Guggenheim Museum sent out an international call to video artists for YouTube Play, a curatorial experiment designed to uncover new talent and explore the power of the Internet as a creative arena. The selection committee received over twenty-three thousand video submissions from ninety-one countries, which were uploaded to YouTube. Twenty-five works were ultimately selected, including Mayer’s Scenic Jogging, 2010, which was subsequently shown at Guggenheim outposts in New York, Venice, Bilbao, and Berlin as well as on a YouTube channel set up by the museum.

Six months later, Mayer was commissioned by the Miami-based Borscht Film Festival to produce three short videos. One of them, I Am Your Grandma, 2011, was posted on YouTube following the blockbuster festival screening. As Mayer and her collaborators predicted, the video went viral immediately, with over 220,000 hits in the first week. I Am Your Grandma was designed for mass appeal. Humor, short-attention-span pacing, and an addictive soundtrack by Miami-based band ANR -now available on iTunes - make it as engaging as a Super Bowl commercial break. A title screen introduces the video’s content: “Video Diary Log: A Message to my Future Unborn Grandchild.” Mayer posits video as a medium of lasting intergenerational communication, a way to accurately send the present into the future. She plays herself—the author—dressed in elaborate feature-distorting costumes inspired by legendary performance artist Leigh Bowery. I Am Your Grandma leans towards the fictional. On the internet, its intention and authenticity are totally undefined.

To date, I Am Your Grandma has gotten almost a million hits. It has been spoofed—mostly by kids. It has spawned micro-communities on Facebook and YouTube. Its title has entered the online Urban Dictionary as a slang term for “when something is really weird and terrifying and traumatizing in a way you can’t forget.” Online comments highlight the majority disposition of the Internet community—many honed in on buried sexual undertones and Mayer’s shocking costumes in sometimes crude and raw language. A few proposed marriage.

Regardless of its unconventional exhibition history, I Am Your Grandma was originally produced for the art world, a context that does elicit more sophisticated viewer responses. A month before its Borscht Film Festival’s screening, I Am Your Grandma was included in Family Matters, Mayer’s first solo show [David Castillo Gallery, Miami; April 9—May 7, 2011]. Titled after the television show, Family Matters teased out a slightly different interpretation of I Am Your Grandma: the definition of individual identities within the family structure. Here, family roles become fictional constructions shaped by stereotypical expectations.

The details of Mayer’s technology-driven debut are in perfect step with her conceptual territory. She plays games with popular media, the public, and the art world. Reception is central to the work: its fate and the layers of interpretation it accrues as it crosses channels and institutions are often as relevant as its message. Technology plays a deliberate, crucial, and multidimensional role in terms of production and as a means of intersection with public and private memory. Some of her visual references tap into specific cultural histories. Others are offered to a mass of anonymous viewers with an invitation for unqualified public response. In the context of the art world—Mayer’s primary audience—viewers become subjects in her nostalgic experiments as well as witnesses to sociological phenomena happening elsewhere.

In Mayer’s practice, popular culture stands in for nature—it is our artificial garden. Her work puts forth a powerful assumption: following our birth into a biological world, we develop in an environment of manufactured cultural products. As Scenic Jogging succinctly demonstrates, gaps erupt when we fail to simulate nature’s full complexity. Here, Mayer runs through a deserted urban neighborhood, attempting to keep up with projected nature scenes that move quickly across warehouse walls. The video’s rapid pacing produces an acute sense of anxiety. Her character is perpetually unable to catch the landscape where, metaphorically, she could find rest. The nature images—idealized and simplified landscapes designed as default screensavers- are incomplete representations: insufficient and impenetrable. Scenic Jogging points towards a cultural dilemma: we may never be able to locate ourselves fully within a manmade world. Inevitably, uneasiness pervades.

In nearly every project, Mayer considers the implications of early identity formation within a manufactured reality. Her installations and video projects frequently include what she calls “boards”—two-dimensional painted scenes with cutout spaces for performers’ bodies. The boards take us back to a world of children’s entertainment clearly influenced by Saturday Morning TV, amusement-park photobooths, and the exaggerated world of Pee-wee’s Playhouse. They also reference—albeit less directly - the faux-domestic interiors of sitcom world, theatrical sets where family dramas take place. Mayer’s boards also generate funny and distorted images of bodies—like the costumes in I Am Your Grandma.

In Family Matters, childhood and family scenarios were reenacted through the boards—but something was always wrong. Characters were sited in cartoon-accident scenes, around a broken chandelier or under a fallen tree. Performers occupied the sets during the opening reception, their bodies extending out at odd angles. Their facial expressions were bored and nonchalant. Then, for the run of the show, the boards were left empty—a variation that allowed viewers to mentally insert themselves into the scenes. In both cases, Mayer externalized a Freudian creepy space, the dark side of family dynamics. A hint of morbid childhood imagination mixed in with repression of physical violence and emotional trauma. Memory is the place where fantasy and reality become indistinguishable, a blurring made even more dramatic when measured against television morality.

Family Matters adeptly blends aesthetic styles from a specific media moment—1980s and 1990s television. As such, viewers of Mayer’s generation are more likely to react viscerally to her board-based work. For this demographic, she plugs directly into the mainline of an earlier and more impressionable age, potentially surfacing all kinds of latent memory material. In other words, her viewers’ responses are bound to be age-specific. On one axis is the path of identity development from early childhood, through adolescence and into adulthood. On the intersecting axis are rapidly evolving technology and popular media. Each viewer’s specific intersection along these axes will determine which psychological stage her work activates. Postmodern cultural theory bemoans this specificity as the fracturing of a unified public.

We As Me, 2010, a video featured in Family Matters, makes a light-hearted statement on the technological dimension of identity formation. Here, Mayer is less a critic than she is a fan. We As Me presents a pair of slightly disoriented characters: a red girl and a blue girl. They are divided aspects of an electronic self that can be reunited, in theory, by putting on a pair of old-school 3D glasses. It’s just a joke, though. With or without the glasses Mayer provided for the exhibition, the two characters eventually find their way into a single image. They merge into a fictional Technicolor version of the artist, who plays herself. Here, again, “Jillian Mayer” is a constructed character, illustrating the fact that identity is fluid, culturally induced, and temporally specific.

Mayer’s own childhood relationship to television characters clearly informs her work. She recalls:

They were real to me… that’s how the youngest child is supposed to act. That’s the relationship between the teenage girl character and the mother. They fight. You know. So then I thought, okay the cool character does do that in school, the girl that looks like the nerd is the nerd… I followed a lot of the cues they would give me on TV, I watched a lot of it and I would make jokes that it raised me.1

With reality shows now dominating the mainstream television market, the line between fiction and reality is even blurrier.

The short standalone film Life and Freaky Times of Uncle Luke, 2011, made in collaboration with Rakontur Films and screenwriter Lucas Leyva, crystallizes the thematic and structural layers of Mayer’s work. It also uses her boards as both stage and backdrop. Originally screened at the Borscht Film Festival and later shown in the group exhibition Sum of the Parts [David Castillo Gallery; May 14—June 25, 2011], Life and Freaky Times of Uncle Luke is a take on Chris Marker’s cult 1962 film La Jetée. Pop culture phenomenon Luther Campbell—aka Luke Skyywalker or Uncle Luke—is cast in the central role. In real life, Campbell is a Miami celebrity, former member of 2 Live Crew—the controversial group famous for sexually explicit tracks like Me So Horny—and future Miami mayoral candidate. Like the Terminator who became Governor of California and former Minnesota Governor/WWF wrestler Jesse Ventura, Campbell bizarrely blends personality with pop culture persona. Following the storyline of La Jetée, Campbell plays a slightly altered version of himself as a time-traveler who revisits his memories.

Uncle Luke begins in Miami’s Liberty City, where the Luther Campbell character sees a man get killed. “Damn! Motherfucker just got cut! To the white meat!” The story then merges into actual events from Campbell’s life. He rises to fame and is subsequently brought to trial for obscenity—in Leyva’s script, the court case is “Stale White Bitches vs. The 2 Live Crew.” Uncle Luke then fast-forwards through an imagined sci-fi future. Campbell wins the election for Mayor, survives a nuclear meltdown at the Turkey Point power station, and then, well, hopefully you have seen La Jetée and you get the picture. If not, you can watch it on YouTube for free, in the original French or with English subtitles.

Uncle Luke is undeniably entertaining—whether you get the references or not. It is a smart and intricately self-reflexive example of what cultural theorist Jim Collins has called “the perpetual circulation and recirculation of signs that form the fabric of postmodern cultural life.”2 Mayer and her collaborators are quintessential bricoleurs. In Uncle Luke, street-credible slang and classic booty beats reconstruct a landmark of film history. High and low, art and entertainment, fiction and reality become multiple facets of an intellectually-integrated work that specifically depends on cultural quotation. The parallels are both narrative and structural. Whereas La Jetée is constructed from stills, referencing the psychological relationship between photography and memory, Uncle Luke draws from the nostalgia power of Mayer’s two-dimensional boards.

As cultural theorist John Storey has observed, “we communicate through what we consume. Consumption is perhaps the most visible way in which we stage and perform the drama of self-formation.”3 When confronted by the culturally specific references found in Mayer’s work, viewers variably respond according to generation, education, cultural literacy, social status, geographic region, musical taste, and so on. To put it another way, response is a measure of the degree to which they identify with the cultural consumption patterns she has represented. The effect is most apparent in response-generating forums like the Internet, where it can literally be tracked.

Mayer has only begun to unravel the possibilities of the Internet. A close look at her YouTube posts and Facebook pages—she has many: one for her real self, one for her fictional self, and now one for I Am Your Grandma—reveals that she is actively considering the possibilities of online social spaces as territory to be explored, exploited, and deconstructed. She also imagines new forms of online exhibition: something moderated, not quite the free-for-all of YouTube. Regardless, Mayer’s work is firmly tied to the world of television. We are, it seems, bound by our roots.

NOTES

1. Author’s conversation with the artist, July 1, 2011.

2. Jim Collins, “Postmodernism and Television,” in Robert C. Allen, ed., Channels of Discourse, Reassembled, London: Routledge, 1992, 327-353.

3. John Storey, Inventing Popular Culture: From Folklore to Globalization, Oxford: Blackwell Publishing, 2003, 72.

Extremely Lewd & Incredibly Verbose: Rap Flicks Retrofit Two Controversial Figures

by Brandon Soderbergh (originally published in the June 2012 issue of SPIN Magazine)

Back in March, footage of an inane debate between two Florida state representatives went quasi-viral. In the video clip, Democrat Alan B. Williams expresses his support for a bill that would refine Florida’s evidence code by quoting Jay-Z’s “99 Problems”: “I know my rights and you’re gonna need a warrant for that / Aren’t you sharp as a tack? / You some kind of lawyer or something?” Spoiling for a fight, Republican Dean Cannon, who opposed the bill, proceeds to misquote the lyrics as, “You should try for a lawyer or something.” Then, he inexplicably lectures Williams: “It’s an unspoken rule: If you’re going to invoke Jay-Z, you must get the lyrics correct.”

Gangsta-rap pioneer Ice-T and 2 Live Crew frontman Luther “Luke” Campbell hopefully got at least a chuckle out of this exchange. Twenty-plus years after President George H.W. Bush and Vice President Dan Quayle denounced “Cop Killer,” by Ice’s rap-rock project Body Count, and a Florida District Court judge ruled 2 Live Crew’s As Nasty as They Wanna Be “obscene,” elected officials are now quoting rap lyrics for authenticity points. But meanwhile, hip-hop’s most vilified free-speech martyrs are recasting the genre’s contested history in their own image: Something From Nothing: The Art of Rap, a documentary helmed by Ice-T, and Jillian Mayer’s experimental short, Life and Freaky Times of Uncle Luke, starring Campbell, both premiered at Sundance this year.

Something From Nothing features everybody from the Cold Crush Brothers’ Grandmaster Caz to Common, hanging out and discussing the intricacies of their craft. Ice-T’s OG status gives him the access that similarly styled “art of rapping,” straight-to-DVD docs could never obtain. And Rakim’s explanation of how he goes about writing his airtight raps…he starts with 16 dots on a piece of paper, which he intently toys with until he finds the perfect word…is fascinating. Even more so, since Ice himself is as baffled as we are by the God MC’s almost mystical approach.

Particularly touching moments include Kanye West, grinning and unguarded, laughing it up as he tells the story of losing his first rap battle in middle school (the line that beat him: “Yo, my name is Chris / Let me tell you one thing…you smell like piss”), and Eminem solemnly explaining the therapeutic role that rapping played in his recovery from drug addiction. The documentary’s tone is earnest, even provincial, and it suggests that if someone were to one day do the ten-hour history of hip-hop in the style of Ken Burns’ Jazz, it could very well be Ice-T.

There is, however, a certain self-seriousness to Something From Nothing, so after nearly two hours of hip-hop shoptalk and wordy dudes furiously spitting rhymes into the camera, it’s a pleasure to experience Life and Freaky Times of Uncle Luke, a 13-minute expressionistic take on the booty-bass innovator’s colorful career. The 1990 obscenity trial and Campbell’s 2011 run for mayor of Miami are acknowledged, but Mayer plays fast and loose with facts…even reality.

In her film’s version of Luke’s life, he wins the election, turns his hometown into a utopia, and all is well. Or, at least until Turkey Point Nuclear Generating Station melts down. After the nuclear holocaust, Luke, the only survivor, becomes Miami’s own Omega Man, battling radiated zombies before getting nabbed by two scientists from the future…or maybe it’s the past…who send him back through time to spread his seed so that others will survive the meltdown.

If the bare bones of this plot sound familiar, that’s because Freaky Times is, like Terry Gilliam’s 12 Monkeys, a twisted but quite faithful remake of Chris Marker’s 1962 short film, La Jetée. Adding to its avant-garde pedigree are the Kool-Aid–colored, two-dimensional sets with holes for actors’ heads and limbs…like living folk-art sculptures…which makes this bizarre, charming biopic turned Tim and Eric–esque spazz-out a visual treat as well.

Dropping Uncle Luke’s odd, obnoxious personality into this artsy milieu actually feels somehow truer to rap’s subversive, smart-dumb spirit than Ice-T’s sober, pure-facts examination. But when viewed together, Something From Nothing and Freaky Times, both out of the box and Sundance-approved, form a boldly instructive example of how to redress the misrepresentations that have traditionally marred the genre’s mainstream record.

Press

"10 Shorts You Must See at Sundance This Year" -IndieWire

"5 Out of 5 Stars" -Film Threat Review

"Top 5 Music Films at Sundance" -MTV

"One of the Most Fun and Fresh Films at Sundance" -Movieline

"Mind-blowing" -Filmmaker Magazine

“Uncle Luke is an incredibly original film, both in terms of its tone and the technique of its storytelling… Uncle Luke really taps into the popular culture of a specific generation, and it has a very healthy disrespect for convention and authority.” -Sundance Programmer

“Life and Freaky Times of Uncle Luke is undeniably entertaining, whether you get the cultural references or not. It is a smart and intricately self-reflexive example of what cultural theorist Jim Collins has called ‘the perpetual circulation and recirculation of signs that form the fabric of postmodern cultural life.’ Mayer and her collaborator are quintessential bricoleurs. In Uncle Luke, street-credible slang and classic booty beats reconstruct a landmark of film history. High and low, art and entertainment, fiction and reality become multiple facets of an intellectually-integrated work that specifically depends on cultural quotation. The parallels are both narrative and structural. Whereas La Jetee is constructed from stills, referencing the psychological relationship between photography and memory, Uncle Luke draws from the nostalgia power of Mayer’s two dimensional boards.” -Art Papers Magazine review

“Dropping Uncle Luke’s odd, obnoxious personality into this artsy milieu actually feels somehow true to rap’s subversive, smart-dumb spirit… Freaky Times, out of the box and Sundance-approved, forms a boldly instructive example of how to redress the misrepresentations that have traditionally marred the genre’s mainstream record.” -SPIN Magazine

Screenings

• Sundance Film Festival, 2012
• SXSW Film Festival, 2012
• Miami Art Museum (Permanent Collection)
• BAMcinemafest, 2012
• Milan Film Festival, 2012
• AFI Film Festival, 2012
• Los Angeles Film Festival, 2012
• Rockland Shorts at the Farnsworth Art Museum 2012
• Mecal International Film Festival, 2012
• Atlanta Film Festival, 2012
• Ann Arbor Film Festival, 2012
• Sarasota Film Festival, 2012
• Dallas Film Festival, 2012
• Nashville Film Festival, 2012
• Maryland Film Festival, 2012
• Athens Film and Video Festival, 2012
• DeadCenter Film Festival, 2012
• CFC (Canadian Film Centre) Film Festival, 2012
• Rooftop Film Screening Series, 2012
• CinemaTeket Oslo, 2012
• LA Shorts Film Festival, 2012
• Boston Underground Film Festival, 2012 (Winner, Best Short Film)
• USA Film Festival, 2012 (Finalist, Best Short Film)
• Incubate Netherlands Film Festival, 2012
• Provincetown Film Festival, 2012
• Columbia Gorge Film Festival, 2012
• Chicago Underground Film Festival, 2012 (Honorable Mention, Best Short Film)
• HBO New York Latino Film Festival, 2012
• Minneapolis Underground Film Festival, 2012
• Atlantic Film Festival, 2012
• New Orleans Film Festival, 2012
• Raindance Film Festival, 2012
• Eastern Oregon Film Festival, 2013
• Glasgow Film Festival, 2014
• Vimeo Staff Pick

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Full Credits

director: Jillian Mayer, Lucas Leyva

writer: Lucas Leyva

executive producer: Evan Rosenfeld, Dennis Scholl, Andrew Hevia

producer: Jillian Mayer, Lucas Leyva, Nick Orsini

associate producer: Fro Rojas, Evrim Oralkan

editor: Lucas Leyva

designer: Jillian Mayer

uncle luke: Luther Campbell

scientists: Carlos Rigau, Eric Cade Schoenborn

eliza: Elizabeth Sky

mutants: Sterling Rook, Rob Maya, Shira Abergel, Nick Ducassi, Sasha Vaziri, Orlando Estrada, Maurice Pierre

white girls: Mabel Gonzalez, Lana Melisso, Shira Abergel, Tayrn Lombardi

clown: Ana Treviño

stunt doubles: Maurice Pierre, Sterling Rook

judge: Richard Freedberg

reporter: Jennifer Lopez

bus driver: Jillian Mayer

bus rider: Shira Abergel

album buttocks: Candy Molia, Ella Pia, Meho Latrina, Nancy Treviño

2 live crew: Julian Yuri Rodriguez, Lucas Leyva, Ella Pia, Sylvester Kat Man

stank lady: Judy Freedberg

stank people: Nick Ducassi, Julian Yuri Rodriguez, Jessica Gross

director of photography: Jonathan David Kane

assistant camera: Juan Camilo Barriga

gaffer: Roberto Gonzalez

colorist: Oscar Martinez

boom operator: Tim Roach

sound design: Seripadeshirt, Cory Czajkowski, Diego Meza-Valdes

original music: 2 Live Crew, Michael-John Hancock, Brian Robertson

art coordinator: Orlando Estrada

project coordinator: Ana Treviño

art department: Kayla Delacerda, Taryn Devereux, Jack Elder, Julian Yuri Rodriguez, Sterling Rook, Mandee Kuhn, Gabriel Rhenals, Oly Vargas, Inez Suen, Layla Bessiso, Rob Maya, Destin Jones, Zach Bagnell

carpenter: Bill Landis

make-up: Giselle Mendez

About the Filmmakers

Mayer\Leyva is performance artist Jillian Mayer and retired playwright Lucas Leyva. Their collaborations include short films, art installations, music videos, experimental theater, and web projects.

Their last two short films (Life and Freaky Times of Uncle Luke; #PostModem) premiered at Sundance and went on to play AFI, Milan, New York, Los Angeles, Winterthur, New Zealand and festivals all over the world. In 2012 four separate Mayer\Leyva projects were screened at SXSW and in 2013 they returned with another.

Named to Filmmaker Magazine’s "25 New Faces of Independent Film” list, their projects have also screened at museums worldwide including MoMA, Guggenheim Museums, New Orleans Contemporary and the permanent collection of the Miami Art Museum. This year they were selected for the New Frontier Story Lab Fellowship at the Sundance Institute.

Their music videos have been featured by Rolling Stone, Pitchfork, Vice, Stereogum, and NME and have been named to various year-end Top10 video lists, including IFC.

They have made three viral videos, including I Am Your Grandma, which became an unlikely sensation that has been spoofed on various TV shows and was featured on the cover of Art Papers Magazine, and the controversial Jacuzzi Boys: Glazin’ which became infamous after getting over 600,000 views in 48 hours before being banned from YouTube permanently and becoming the subject of a SXSW Panel.

They have been awarded grants from the Cintas Foundation Fellowship for Cuban-American Artists, the John S. and James L. Knight Foundation, Elsewhere Museum/ National Endowment for the Arts Fellowship, the Harpo Foundation, the Zentrum Paul Klee Museum Fellowship (Switzerland), and the South Florida Cultural Consortium’s Visual and Media Artists Fellowship.

Together they help run the Borscht Corporation and the Borscht Film Festival in Miami, where they work and live with Shivers, their wise and benevolent miniature chihuahua.

website: mayerleyva.com